A bold new world . . . visionary new possibilities . . . what can you expect but a gathering of rip-off merchants? DIY self publishing offers to the unwary a plethora of firms hawking over-expensive, useless services. Luckily there are individuals and groups sifting for junk. I am fully warned.
Keeping up my theme of being controversially bold in order to spur myself into action, here’s why bookshops are DOOMED:
In the Old World, Robin Reader pays $15 to $35 for the privilege. I, the writer, pocket $1 to $3.
In the New World, Robin Reader coughs up $3 to $10. I receive $2 to $7.
In the Old World, pre Kindle, you, the writer, sought the attention of a Big Publisher who stuck your paperback in Billy’s Bookshop. You can still opt for this strategy in 2018 and it can be sensible. What might you expect? At best . . . an Oprah bestseller! Or you might sell a few or more than a few. What’s your worst outcome? No Big Publisher notices you . . . not one . . . you don’t end up with a book at all!
In the Old World, pre Kindle, if you were REJECTED (note the jilted lover language), you could (and still can) pay someone to print your PDF and Photoshop’d cover, stick the book in your garage, and hawk it to friends. This was the old “Vanity Publishing” approach, one rightly stigmatised.
In the New World, your strategy can be to Self Publish your ebook and pbook. This is NOT Vanity Publishing – you mimic the professional steps of the Big Publishers by paying for editing, for cover design, for this and that. Your ebook and pbook will NEVER end up in Billy’s Bookshop. What might you expect? At best . . . a bestseller! Or you might sell a few or more than a few. And your worst outcome? Because it’s not in Billy’s Bookshop, no one even notices its existence and all you end up doing is hawking a few to friends.
The worst outcome in the New World is no worse than it was (and can still be) in the Old World. At least your garage doesn’t smell of mouldy books!
Five days out of every six in 2018, I’ve spent an afternoon hour puzzling how to self publish. I can’t be more pleased with both my diligence (my “off” days have been travel or sick days) and my improved situation of the complex, messy world of publishing.
Needing to be bold, and acknowledging I might be mistaken, here’s how I’ve begun to see my environment in deliberately simplified language: (i) old people still buy paperbacks from Billy’s Bookshop, but ebooks will demolish all but a handful of bricks-and-mortar establishments within a decade; (ii) for romances, sci-fi, mysteries, and thrillers, self-published ebooks priced at $1 to $5 dominate the sales charts (in spite of all those James Pattersons you see in airports and supermarkets); (iii) kids’ books and textbooks are still physical; (iv) my history book lives somewhere in between those worlds.
Readers and writers, both, can choose to live in either the ebook world or the pbook (paperback) world. Readers and writers can stick with the Big Publishers or opt for the great unwashed world of Self Publishers.
In this interregnum of epochal change, there is no obvious optimal strategy. Me? I’ll aim for the future, take risks, and try to have fun.
Plenty of guff gets written about ebooks versus “real” books, and self-published books versus those produced by Penguin, Hachette, etc. For a huge industry, the publishing world has crap data, but over the past few years, a mysteriously named Data Guy, on a website called Author Earnings, has been gathering fresh data, especially from Amazon, and he has just published a landmark report that reinforces my plans. I can’t say I fully understand Data Guy’s analysis versus that from the older data providers, but other more experienced observers trust his work and consider it to illuminate.
Take a look. Browse Data Guy’s findings. More than half the books sold recently are ebooks, and the share of market held by traditional publishers is steadily declining. Once upon a time, if you self-published, you ended up with a vanity project and a garage full of mouldering books. Now, self-publishing holds its head high.
Did you know the word “ebook” has spawned a new style of describing that good old book form, the paperback, the form bookshops are full of. I’ll self publish not just an ebook but also a pbook!
Every afternoon (mornings are for “real” work) I’m meant to spend an hour investigating the modern publication scene and tooling up to produce an ebook plus a paperback. The good news is that I’ve managed to do just that, each and every day (it hasn’t been easy to fit this in). The better news is that it’s a thrill a minute. If bookshops are still your thing, you’re missing out on the revolution-in-the-making that is rolling out, mainly courtesy of Amazon. Daily I’m amazed, discovering how much power modern authors hold in their hands.
That doesn’t mean self-publishing at the tail end of this second decade of the 21st century is easy, cheap (heck, no) or profitable (double “heck, no”), but more of that in future posts . . .
An hour a day learning how to produce a book. How to self-publish. It’s more complicated than it looks. At each stage of the process, companies have sprung up to do it for you, for a buck or a cut. Such a wide subject cries for an introductory text and I’ve found one: “Choosing the Best Self-Publishing Companies and Services 2018: How To Self-Publish Your Book” by Jim Giammatteo & John Doppler.
Here are the seven stages I need to navigate:
- Make me a book cover
- Physically make an ebook or print book, including delivering the text in a suitable format
- Distribute the ebook/print book to the places readers come
- Market and promote
- License other rights (audio, libraries, etc.)
I’m doing the first part right now. In the meantime this Big Year enforces discipline in negotiating all the complexities of the other six stages. The Giammatteo & Doppler book evaluates options for each stage and recommends the best ones. I cannot recommend it too highly.
My book will quote others. A lot! How to ensure I don’t get sued?
Tractor Big Year is me doing an hour of work every afternoon on the nitty gritty planning preparatory to publishing/producing/making my damned book when it is ready. Why do this? First, in this era of digitization, this is a fascinating topic. Second, being ready is efficient. Third, it motivates drafting.
So . . . a first issue is something I’ve never thought about before. Attempting to bring history alive, I’ll be quoting others – participants in history, commentators, other historians – as often as I can. But I can’t quote willy-nilly. When do I have to ask for permission and when might it not be necessary? In the United States, a concept that reigns is that of “fair use,” which sounds logical but how the heck do you apply it?
Brianna Schofield and Robert Walker of the Author’s Alliance have written (108-pages as a PDF) what might be a most useful guide: “Fair Use for Nonfiction Authors.” Do I need to get copyright clearance each time I quote?They say: “In some situations, unlicensed use may be legally permitted by virtue of the “fair use” doctrine, a well-known (but oft-misunderstood) limitation to copyright in the United States.”
In I dive . . .