Roz Morris is an excellent writer of an eclectic mix of books. I came across this intriguing blog post, “Building readership: a quiet rebellion against three pieces of conventional marketing wisdom.” Use pictures, bribe potential readers with cheapies or giveaways, and find out what readers want . . . like Morris, that’s what I’ve been told in my research. She reckons you do the opposite: use words, engage as a person, and follow your own muse.