Tractor Big Year: The puzzle of email lists

Day 245 of this Big Year, of daily exploration into how to publish in 2018, and I’ve run out of general topics to pursue. What’s more, I’m moving closer to self publication of the first of my mysteries. My strategic and tactical choices from this moment onwards will have momentous implications, and I’m not ready to make those choices, so today I’m going to tackle a first big decision.

It’s a given that a self published author needs to self promote, to find ways to be “discovered” amongst the millions of ebooks out there. Social media, in particular Facebook, is a powerful discoverability option, but a vigorous school of thought is that an author’s most potent asset is her email list/newsletter. An email list is a group of people who consent to be regularly emailed to. “Grow your list,” is one strand of commonly perceived wisdom. And yet . . . and yet . . . there are authors who eschew emails yet do well, and there are authors who decry emails as “not my style.” What should I do?

As ever, I prod a decision by reading a book. Tammi Labrecque, a multi-genre author, gets plaudits for her US$300 newsletter course (formerly called Email List Expert, now Newsletter Ninja, find this at newsletterninja.net) but the next one won’t run till January, so the next best choice is to read Tammi’s just-published book of the same name.

An hour a day on this book and then I’ll make some big scary decisions. Wish me luck!

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